This trend continues with WordPress 4.0 which makes localized WordPress sites so much easier to install and maintain. WordPress 4.0 now gives you the ability to download WordPress in the language of your choice. This will make the installation process a breeze for non-English speakers. In previous WordPress versions, English was the default and other languages were treated as exceptions. WordPress 4.0 makes all languages equally accessible. This change will surely make WordPress even more popular around the world.
The goal of these new features in WordPress 4.0 is to bring an increase in the number of international users of WordPress, who were previously unable to use WordPress due to the language difficulties. What’s more is the Asia-Pacific countries like China, Japan, India, South Korea, and Indonesia are projected to overtake North America in Business-to-Consumer eCommerce sales, according to eMarketer.
What does that mean for you as a theme or plugin developer? First, it means that your product must be ready for localization. All texts have to be wrapped in `gettext` calls, allowing users to run it in other languages; however, internationalization is only the first step. In many countries, being able to run a site in only one language is a major limitation. To truly go global and tap into the huge potential outside of the English-speaking market, your products should also be multilingual-ready.
Fortunately, with WPML, running multilingual sites is easy. We will outline the top seven best practices to follow, so that your themes and plugins work great on both single-language and multilingual sites. By following these simple guidelines and sticking with clean coding, your products can power multilingual sites.
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